Knowing your audience is key to commercial success in the world of film and television. Content is always made with an audience in mind. For example: You think your audience is mostly 16 to 24 year old males. Who do you cast? What are the latest trends that appeal to this demographic group? What is the favoured social media platform? Which genre is currently most popular?

These are the kind of questions you need to ask yourself along with many others.

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